Every service
connected to one
thing: your revenue.
We don’t offer services because they’re industry standard. We offer them because we’ve proven — with Rp2 Billion F&B and Rp800 Million e-commerce monthly revenue — that these are the specific levers that move real Indonesian businesses.
They do not precede it.
Free Revenue Audit first. We understand your business before recommending anything.
Targets agreed in writing before any work begins — and before any invoice is sent.
72-hour review protocol on every campaign. You never discover a problem before we do.
We extend at no cost if we’re significantly below target at day 60. Accountability is financial.
What has to be right before anything else.
Most businesses that struggle with marketing don’t have a marketing problem. They have a foundation problem. Running campaigns on broken infrastructure is burning money.
Most agencies design a logo, pick some colors, and call brand work done. The client then applies those elements inconsistently because nobody explained the strategic reasoning behind them.
PowerPlay approaches brand building from the revenue backwards. Every visual and verbal decision is made in service of one question: what does a first-time customer need to see, read, or feel to come back — and bring someone else?
For F&B clients, brand consistency must work across the physical space, the delivery platform, and social media simultaneously. The person who sees your GoFood listing, visits your Instagram, and walks past your signage should have the identical brand feeling each time.
The gap between your product and a generic competitor’s at half the price is almost never the product itself. It is the brand wrapped around it.
We build e-commerce brand identities designed to justify premium pricing — every visual and verbal element making the price premium feel obvious and earned, not arbitrary.
- ✓Brand audit and discovery — understand before building anything
- ✓Revenue-anchored positioning and messaging framework
- ✓Visual identity system — logo, colors, typography, photography style
- ✓Brand voice and tone guide for consistent cross-channel communication
- ✓GoFood, GrabFood, and social media visual alignment
- ✓Brand audit — understand the gap between current and required positioning
- ✓Premium pricing justification framework
- ✓Visual identity system for Shopee, Tokopedia, TikTok Shop, and website
- ✓Product photography brief and style guide
- ✓Brand voice guide — consistent from product listing to post-purchase
Before we spend a single rupiah of your advertising budget, every tracking mechanism is installed and verified. Meta Pixel. TikTok Pixel. Google Analytics. Conversion events confirmed as firing correctly.
Google Business Profile is one of the highest-leverage investments for Bandung F&B businesses. When someone searches “cafe aesthetic Bandung,” the businesses appearing first are not necessarily the best — they’re the ones whose profiles are optimized. This is free, high-intent visibility.
The majority of businesses PowerPlay audits have broken or incomplete tracking. When inherited tracking is broken, we fix it before touching anything else — not in parallel with launching campaigns.
A campaign running without proper tracking is generating data that cannot be learned from and spend that cannot be optimized.
- ✓Conversion-first website design — every element removes friction to booking or visit
- ✓Google Business Profile complete optimization and review strategy
- ✓Full analytics and tracking setup — verified before any campaign spend
- ✓Mobile-first build — 80%+ of your audience is on a phone
- ✓GoFood and GrabFood listing optimization
- ✓Shopee, Tokopedia, TikTok Shop store setup or complete optimization
- ✓Product listing copywriting with keyword optimization and conversion psychology
- ✓Full tracking setup — Meta Pixel, TikTok Pixel, GA4 — verified before ad spend
- ✓Purchase-optimized website if applicable — mobile-first for Indonesian users
- ✓Category and store structure for organic search visibility
The active revenue-generating services.
Not run independently — integrated into a single strategy with a single revenue target, reviewed weekly against agreed numbers.
The reason most businesses are disappointed with social media management is that they hired someone to create content when what they needed was someone to drive revenue through content. These are different jobs.
F&B content must serve three objectives simultaneously: appetite creation that drives immediate visit or order intent, community building that converts occasional visitors into regulars, and platform visibility that maintains GoFood ranking without constant paid promotions.
Content that is only targeted at new audiences ignores the most profitable segment — existing customers who are most likely to buy again and least expensive to convert.
Every e-commerce content strategy includes content for each stage of the customer journey — and a documented plan for how TikTok Shop content integrates with the broader strategy rather than existing as a disconnected effort.
- ✓Platform-specific strategy — Instagram, TikTok, Facebook with different approaches per platform
- ✓Food photography and video — appetite-forward, not just aesthetically pleasing
- ✓Caption copywriting in brand voice — Bahasa Indonesia primary, specific and non-generic
- ✓Community management — comments, DMs, Google and platform reviews
- ✓Monthly performance optimization report — connected to revenue, not vanity metrics
- ✓TikTok Shop content strategy — native format that sells without feeling like an ad
- ✓Product photography and video for all active platforms
- ✓Acquisition and retention content — sequenced across the customer journey
- ✓Community management — product questions, post-purchase follow-up, review management
- ✓Monthly report connecting content performance to orders and revenue
Before any budget is committed, a specific ROAS or cost-per-result target is agreed with the client and documented. Before any campaign launches, every tracking mechanism is verified. Every campaign is reviewed weekly against the agreed target — not monthly.
If a campaign is not tracking toward target within 72 hours of launch, you receive a written diagnosis and revised plan. The client never discovers an underperforming campaign before PowerPlay does.
Platform-native advertising on Shopee, Tokopedia, and TikTok Shop reaches customers at the exact moment they are in buying mode — browsing a category, comparing options, ready to add to cart. We manage these with the same ROAS discipline as external channels.
We do not run the platform's recommended automatic campaigns and hope for the best. We build custom campaigns with specific targeting, specific creative, and specific measurement frameworks.
- ✓Pre-agreed ROAS or cost-per-visit targets documented before spend begins
- ✓Meta advertising — Instagram and Facebook with precise Bandung audience targeting
- ✓TikTok advertising — native-format ads, not repurposed Instagram content
- ✓Google Search — capturing "best cafe Bandung" and similar high-intent queries
- ✓72-hour written diagnosis and revised plan if any campaign underperforms
- ✓Pre-agreed ROAS targets per channel — documented and reviewed weekly
- ✓Meta advertising — conversion-optimized with purchase-behavior audience targeting
- ✓TikTok and TikTok Shop advertising — native content format campaigns
- ✓Shopee and Tokopedia sponsored product campaigns with custom targeting
- ✓Retargeting across all channels — cart abandonment, product viewers, past customers
When someone in Bandung searches for what you are — your cuisine type, your area, your dining category — they are already decided they want to go somewhere. They are choosing between options. The businesses appearing first get the customer. Those on page three get nothing, regardless of food quality.
SEO is the only marketing investment that compounds over time. An advertising campaign stops generating results the moment the budget stops. A well-executed SEO investment continues generating visits and revenue months and years later.
Platform SEO is the most consistently underutilized revenue opportunity in Indonesian e-commerce. A product listing ranking on page one of Shopee search for a high-volume keyword generates consistent organic sales without ongoing ad spend.
This is the investment that reduces long-term dependence on paid advertising — the compounding asset that grows in value even when no budget is being spent.
- ✓SEO audit — current ranking gaps, technical issues, competitor analysis
- ✓Google Business Profile full optimization — the #1 local search asset for F&B
- ✓Local search ranking for Bandung-specific F&B queries
- ✓Review management strategy — responses as important as the reviews themselves
- ✓Location-specific content to capture "near me" and area searches
- ✓Platform SEO audit — Shopee, Tokopedia, TikTok Shop ranking gaps identified
- ✓Product title and description optimization with keyword strategy
- ✓Category and store structure for maximum organic visibility
- ✓Google SEO for owned website if applicable
- ✓Product education content targeting buyers earlier in their journey
The question for every food photograph is not "does this look good?" but "does this make someone want to be there right now?" Those are different questions that produce different photographs.
Over 80% of your audience watches video without sound on first viewing. We build every video for the actual viewing conditions of the actual platform it lives on — not a hypothetical viewer in ideal conditions.
The difference between a product listing that converts and one that doesn't is rarely the product. It is the copy. The specific word that creates urgency. The specific phrase that removes the purchase objection. The specific structure that moves the reader from consideration to decision.
A product description written with keyword optimization, objection-handling, and conversion psychology applied can be the difference between page three and page one — and between 1% and 3% conversion rate on the same traffic.
- ✓Appetite-forward food photography — craveable, not just composed
- ✓Short-form video — TikTok, Reels, Stories — each built for the specific platform
- ✓Video ad production — hook-optimized for the first 3 seconds
- ✓Caption copywriting — Bahasa Indonesia, specific, non-generic
- ✓Email campaigns for retention — repeat visits from existing customers
- ✓Product photography — trust-building, premium-positioning, conversion-optimized
- ✓TikTok product video — native format that sells without feeling like an ad
- ✓Product description copywriting with keyword optimization and objection-handling
- ✓Video ad production for Meta, TikTok, and platform ad placements
- ✓Email marketing — post-purchase sequences and retention campaigns
For businesses ready to scale significantly.
Once Tier 1 and 2 are working. Not before. This is where the results compound.
A restaurant with a pricing structure that prevents profitability cannot be marketed to profitability. An e-commerce store that has not found product-market fit cannot be advertised to growth. A business with operational chaos cannot scale regardless of campaign quality.
Revenue Growth Consulting looks at the whole business — the revenue model, cost structure, customer acquisition and retention economics — and identifies the actual bottleneck to growth. Sometimes the bottleneck is marketing. Often it is something else. We tell the truth about which one it is, even when that truth results in a smaller engagement for PowerPlay.
- ✓Complete business and revenue audit — model, costs, customer economics, competitive position
- ✓Honest bottleneck diagnosis — not always marketing, always specific
- ✓90-Day Revenue Plan — specific, accountable, with agreed targets and bi-weekly reviews
- ✓Monthly strategy working sessions — decisions made, actions assigned, deadlines set
- ✓Direct founder access — the person who built to Rp2B and Rp800M, not an account manager
Most influencer campaigns produce reach without revenue. The cause is almost always the same: audience mismatch. An influencer with 500,000 followers across a generic lifestyle audience will almost never outperform an influencer with 15,000 followers who is genuinely embedded in the specific community that buys what you sell.
PowerPlay selects influencers based on audience quality, genuine community relevance to the specific product category and geography, and observable conversion behavior — not follower count as a proxy for impact.
- ✓Research-driven influencer selection — relevance test before any other consideration
- ✓Full campaign management — brief, content approval, coordination, tracking, payment
- ✓Revenue outcome measurement — not reach, not impressions, actual sales traced
- ✓Community building — loyalty programs, UGC programs, ambassador structures
- ✓Long-term: turning your customers into your best marketing channel
Before proposing this package, we verify three things: consistent monthly revenue growth from Tier 2 services, stable platform SEO performance, and operational capacity to handle significantly increased order volume.
Scaling a business without those three in place produces the most dangerous outcome in e-commerce: rapid growth that overwhelms operations, destroys customer experience, and generates negative reviews that undo years of brand building.
Acquiring a new e-commerce customer costs 5–7× more than retaining an existing one. The fastest path to significantly higher monthly revenue is almost always a systematic retention program — before any additional acquisition spending.
- ✓Multi-platform expansion roadmap — Shopee, Tokopedia, TikTok Shop, own website — sequenced to protect existing revenue
- ✓TikTok Shop accelerator — content, live selling, affiliate strategy, in-app conversion optimization
- ✓Customer retention system — email sequences, WhatsApp broadcast, loyalty programs, win-back campaigns
- ✓Platform diversification strategy — reducing algorithm vulnerability over time
- ✓Operational readiness review before scaling — we will flag concerns before not after
What working with us actually means vs. every agency you've tried before.
- ✕Promise results. Deliver a monthly report full of impressions.
- ✕Send a junior team after the senior person closes the deal.
- ✕Measure success in followers, reach, and engagement rate.
- ✕Go quiet when campaigns underperform. Wait for you to notice.
- ✕Serve any industry — F&B, fashion, fintech, it's all the same deck.
- ✕Have never actually built a business like yours.
- ✕Hold your ad accounts and creative assets when you leave.
- ✓Agree on specific revenue targets before taking your money.
- ✓Senior expertise on every account. Always. No exceptions.
- ✓Measure success in your monthly revenue. One number.
- ✓Review any underperforming campaign and deliver a written plan within 72 hours.
- ✓F&B and e-commerce only. We understand your industry before you explain it.
- ✓Built Rp2B monthly F&B revenue and Rp800M monthly e-commerce. As operators.
- ✓Every asset is yours from day one. If we part ways, you leave with everything.
Three engagement models.
One goal: your revenue.
Specific pricing is discussed after your free audit — once we understand exactly what your business needs. We never propose a package before we know what you actually need.
For businesses that need a specific deliverable — brand identity, infrastructure setup, or campaign launch — with internal capability to manage ongoing marketing after.
- ✓ Brand Identity & Strategy
- ✓ Digital Infrastructure Setup
- ✓ Content Direction Framework
- ✓ Launch Campaign Planning
- ✓ 30-Day Performance Review
For businesses that want PowerPlay as their complete ongoing marketing partner — handling everything while you focus on running your business.
- ✓ Everything in Foundation
- ✓ Social Media Management
- ✓ Paid Advertising Management
- ✓ SEO & Content Production
- ✓ Weekly Performance Reports
- ✓ Monthly Strategy Reviews
For established businesses with a specific aggressive growth target who want PowerPlay deeply integrated in their business strategy — not just their marketing.
- ✓ Everything in Growth Engine
- ✓ Revenue Growth Consulting
- ✓ Direct Founder Access
- ✓ Agreed 90-Day Revenue Targets
- ✓ Quarterly Business Reviews
- ✓ Priority Response & Support
The audit is free.
The only cost is starting later.
No pitch. No pressure. Just an honest conversation about your business — and whether we're genuinely the right partner to grow it.
- → Complete review of your current revenue and marketing performance
- → Honest identification of your biggest growth opportunity
- → A clear picture of what a 90-day revenue plan looks like for your business
We take on a limited number of new clients each quarter. If we don't believe we can genuinely grow your business, we'll say so in the audit.